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Is your online payment gateway the right choice for your small business?

Are you running a small business with your customers facing challenges in making payments? It is necessary to integrate your business with the right online payment gateway to make your business’s payment process quick and convenient for your customers. The ability to take payments online is becoming more crucial for businesses as online purchases continue to grow and become a big component of the global marketplace. The impact of online payment systems is increasing due to the rise in online shopping and the underlying requirement for safe transactions. By the end of this article, you would get an idea of choosing an efficient payment gateway for your business.

Impact of payment gateways for e-commerce business

  • A payment gateway is an online service that approves and processes payments and acts as a channel for customers and businesses to exchange information. To ensure the security of transaction data, it employs encryption and security protocols. 
  • E-commerce sites and conventional shops both use an E-Commerce Payment System to accept credit card payments. Online payment gateways enable customers to do purchases in the absence of a credit card, making them an essential component of every e-commerce business. 
  • Customers submit their credit card details into the gateway, which then establishes a safe, and encrypted connection with the bank. The bank then verifies and authorizes the transaction with a simple check-out form. 
  • Increased cash flow efficiency, cheaper costs, stronger protection of sensitive data, secure transactions, and enhanced security of the payment provider are some of the advantages provided by online payment systems.
  • It is simple to integrate your business with a payment gateway but selecting the right payment provider is what matters the most. 

Factors to be considered while integrating a payment gateway

Generally, there are four basic components on which a payment gateway can be integrated which helps you seek an effective payment solution for your business and satisfy your customers with suitable payment options.

Convenient process: This refers to both your business's operational efficiency and the comfort of customer experience. Since everyone prefers simple forms and avoids complex payment processes, keeping payments convenient should be a priority during the website building process while also considering the amount the information your business requires from the customers. As today's online customers are cautious of exposing more personal details, choose a payment provider that can assist you to reduce rejected shopping carts and purchases. E-commerce payment systems must also interface with existing applications to be convenient and payments should preferably be integrated into your customer relationship management and other operational tools. Therefore, several activities can be simplified and completed more quickly.

Anti-fraud measures: Secure online payment systems are extremely necessary because fraud is a common issue with online transactions. Fraudsters mostly target e-commerce businesses hence it is necessary to choose a trustworthy payment provider who as a part of their service, includes automated security mechanisms. Such technology can detect fraudulent transactions and avoid data breaches without complicating the purchasing process.

Cost-effective payment solution: Know the amount of money and time required for a payment gateway integration, thus selecting the suitable cost-effective payment provider. Payment gateways typically charge a monthly fee and a share of each transaction which has to be considered before integrating with a payment gateway. Most of the providers will offer a variety of alternatives to fit different types of businesses, as well as direct access to customer support.

Compliance: Customers' credit card details are briefly stored by a payment gateway when credit card payments are completed. Handling sensitive data like this is subject to stringent regulations and other legal obligations. In that case, before you sign a contract with a payment provider, be sure they're accredited with compliance.

Choices you have to select for the right payment gateway integration for your business

Setting up an effective e-commerce payment system for your business is based on the provider you choose for integration. If you are a startup, SMB, or SME you can find secure payment solutions with various customization features at  Steer Through that are efficient and convenient for your business. There are many other prominent software listing platforms also that focus on all kinds of businesses in which Capterra, G2, Softwaresuggest, and TrustRadius are among the popular ones where you may find payment gateways suitable for your business with multiple features.

Related Article:- Need of Payment Gateway Integration for E-commerce platforms

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